JangoSMTP recently posted specific instructions on how to track transactional emails all the way through by using a custom unique ID header.
Check it out here: JangoSMTP News: How to track transactional emails all the way through using the SMTP relay
Today, Jango SMTP announced a new, two-step unsubscribe process. Jango SMTP users can now choose between:
1. A one-click unsubscribe link
2. An unsubcribe link that brings recipients to a page that asks them to confirm their desire to unsubscribe
Occassionaly, recipients accidentally click the unsubscribe link and instantly unsubscribe themselves. This new feature rectifies this issue by requiring them to confirm their desire to opt-out. This also rectifies an issue where anti-spam systems accidentally unsubscribe a user during the process where they visit every link in an email.
For more information on this new feature, read Jango SMTP’s announcement: New Unsubscribe Option: A Two-Step Process.
A new API method is now available with the Jango SMTP server:
Reports_GetSMTPLog_Transactional
Returns the SMTP log session for the specified transactional email message.
For more information on this method, read the Jango SMTP blog.
You can now use the Jango SMTP Server with Google Analytics! Track website activity resulting from your transactional email campaigns using JangoSMTP’s integration with Google.
For full details, read our blog on how to use Google Analytics to track your transactional email campaigns.
Jango SMTP has introduced a new method to assign a transactional email to a Transactional Group. Along with specifying the Transactional Group in the Subject line, you can now also specify it in a custom X-Header. Read more on the Jango SMTP Blog
If you are using an SMTP server to send transactional emails, make sure that all emails are signed with DomainKeys/DKIM. Signing emails with DomainKeys/DKIM ensures email providers that your emails are not spam, forged or phishing attempts. This is a must-have if you rely on transactional emails to tell your customers vital information about their order, membership, etc.
For more information on DomainKeys/DKIM read the following:
DKIM fights phishing and e-mail forgery
The Jango SMTP Server signs all emails with DomainKeys/DKIM and takes further measures to ensure the best deliverability.
If you are wondering how the Jango SMTP server works or how transactional emails are used, visit our FAQ page. This page answers technical questions and questions as general as “What are transactional emails?” If you don’t find your question answered, please feel free to reach out to us via phone at 1-888-GO-JANGO or via our email form.
Tutorials on the SMTP server and transactional email API are also available here.
