Sending Secure Emails
Email has many advantages, but there are also problems that we should be aware of. The main threats come from malicious actors who attempt to compromise email systems with phishing attempts, malware, ransomware, and other threats. Email security measures are always being improved in order…
Video Email Marketing: Nutshell
67% of consumers indicated they preferred to learn about a product or service by watching a short video rather than reading an infographic or an article. As a result, one thing is for certain: long, text-based emails are becoming obsolete. The new king is video….
What’s Your Industry’s Unsubscribe Rate?
An unsubscribe rate is a measure of how many people have moved out from your mailing out after an email campaign. It will affect email deliverability and too much unsubscribe rate will have a negative impact on major ESPs like Google, and Yahoo. Outlook. How…
7 Best Email Marketing Checklist
Introduction to Email E-mail is a computer-based program that allows users to communicate with one another through the exchange of messages. The electronic counterpart of a letter is e-mail, which offers benefits in flexibility and immediacy. An email is sent to the intended recipient’s mailbox…
7 BEST WELCOME EMAIL PRACTICES
It’s very important to greet your subscribers when they subscribe or signup for the first time on your website. Welcome emails attract customers at the very beginning and first impressions benefit in retaining customers. SEND WELCOME EMAILS IMMEDIATELY Try to send emails as soon as…
10 effective transactional email best practices
While transactional email service and marketing emails serve different purposes and have different permissions, they should both contribute to a great brand experience. Let’s look at how transactional emails can assist you in strengthening your brand. 1. Match the tone and look of your emails…
How to Create Effective Holiday Email Marketing Campaign
The holiday season is a unique time of year, and it provides an excellent opportunity for email marketers to shine. Holiday email campaigns can be an effective strategy to assist raise holiday sales and optimizing revenue before the new year, whether your customers and subscribers…
11 Email Deliverability Best Practices
Email marketers have problems beyond the huge “Send” button that keep them awake at night. Getting your emails into your subscribers’ inboxes may be a stressful undertaking, whether you hit spam traps, wind up on a blocklist, or end up in the spam folder. When…
Importance of Lead Nurturing Email Campaign
Marketers send lead nurturing emails to take users from the consideration stage to the decision stage of the lead funnel. These emails are intended to provide further information about a product or service while emphasizing its top characteristics. Lead nurturing is an important strategy for…
The 11 Steps Formula to Decrease Bounced Emails
An email marketing campaign is successful only when the emails land in the customers’ inboxes. But what happens if they don’t? Emails bounce when they are sent to wrong/incorrect/inactive email addresses or the recipient’s inbox is full. No. of Emails ÷ No. of Delivered Emails…