10 effective transactional email best practices
While transactional email service and marketing emails serve different purposes and have different permissions, they should both contribute to a great brand experience. Let’s look at how transactional emails can assist you in strengthening your brand. 1. Match the tone and look of your emails…
How to Create Effective Holiday Email Marketing Campaign
The holiday season is a unique time of year, and it provides an excellent opportunity for email marketers to shine. Holiday email campaigns can be an effective strategy to assist raise holiday sales and optimizing revenue before the new year, whether your customers and subscribers…
11 Email Deliverability Best Practices
Email marketers have problems beyond the huge “Send” button that keep them awake at night. Getting your emails into your subscribers’ inboxes may be a stressful undertaking, whether you hit spam traps, wind up on a blocklist, or end up in the spam folder. When…
Importance of Lead Nurturing Email Campaign
Marketers send lead nurturing emails to take users from the consideration stage to the decision stage of the lead funnel. These emails are intended to provide further information about a product or service while emphasizing its top characteristics. Lead nurturing is an important strategy for…
The 11 Steps Formula to Decrease Bounced Emails
An email marketing campaign is successful only when the emails land in the customers’ inboxes. But what happens if they don’t? Emails bounce when they are sent to wrong/incorrect/inactive email addresses or the recipient’s inbox is full. No. of Emails ÷ No. of Delivered Emails…
How Reactivation Emails Help You Gain Your Customers Back
Even with all the welcome, sale, and personalized emails you sent, has your email marketing campaign fallen short of effectively grabbing your customers’ interests? Have you realised that a certain percentage of your customers are no longer opening your emails or purchasing products/services from you?…
Email Marketing and Its Growing Significance In 2021
Suppose any brand or company, puts up a hoarding for their product/service or telecasts a television commercial, there is no guarantee as to what percentage of the target audience has been exposed to the message. In addition, the cost of marketing in these media channels…
Boost Open and Click Rates Of Emails By Employing Emojis
Emoji is an emerging language in itself, dominating almost all forms of written communication, ranging from personal chatting to email marketing. Email Marketing is a new domain that has introduced the inclusion of emojis. To attract more customers and boost open and click rates, companies…
Reasons for Email Addresses To Get Rejected
Email bounceback is a common experience that we have all had, at least once in our life. But do you know why? There can be multiple reasons why your mail can be rejected by the email server. To avoid this problem you should be careful…
4 Tips to generate more Sales with Email Marketing
Email marketing has become more popular for generating sales than Facebook and Twitter. Now, many business owners and entrepreneurs know the importance of email marketing. However, you have to concentrate your work into the proper area to gain maximum results otherwise you might spend hundreds…