A dedicated IP address allows high-volume senders to have
complete control over emails sent from their own IP address,
as well as optimize their IP reputation to ensure that their
emails reach the mailbox.
Every mailbox provider keeps track of incoming traffic's IP address and assigns it a reputation score.
You are solely responsible for the reputation of a dedicated IP address.
This is significant because the reputation of the IP address sending the email is one of the most critical variables in determining whether emails make it to the inbox without being blocked or filtered.
One of the most valuable assets you may have as a sender is
a properly maintained IP with a good reputation.
Your email's chances of reaching the inbox increase as your reputation improves A dedicated IP will make troubleshooting deliverability issues and requesting whitelisting of your own IP from external postmasters much easier.
You can have many dedicated IPs to manage your email traffic
to the best of your ability, depending on your volume and
To provide the optimal inbox placement, the SMTP server may spread out and control your volume for each IP.