Email Forwarding

Define specific forwarding rules to ensure that emails are directed to the appropriate recipients or systems. Clearly outline which emails should be forwarded and to whom, ensuring that critical messages reach the right individuals or departments.

Efficient email management
Seamless integration with CRM and sales tools
Optimized email marketing

What is email forwarding?

Email forwarding automatically redirects incoming emails from one address to another. Once set up, all messages sent to the original address are forwarded to the designated recipient's email. This convenient feature saves time and effort by consolidating email communication, ensuring that important messages are easily accessible in a single, central location.

Email Forwarding

What are the advantages of email forwarding?

Streamlined management of emails

Email forwarding streamlines the management of
multiple email accounts. By forwarding emails to a
single inbox, you can avoid the hassle of checking each account separately. This centralization boosts
productivity and eliminates the need to switch
between different email clients
or platforms constantly.

Streamlined email marketing

Email forwarding is essential in email marketing strategies. It allows businesses to efficiently capture customer inquiries, subscription requests, or sales inquiries by directing emails to specific addresses. This facilitates quick responses, enhancing the customer experience and potential business opportunities.

Incorporation with CRM and sales software

Seamless integration with Customer Relationship Management (CRM) and sales software is facilitated by email forwarding. With customized forwarding rules, pertinent customer emails are automatically directed to your CRM system or sales software. This integration streamlines lead management, ensures precise customer tracking, and optimizes sales workflows.

Improved sales automation

Email forwarding is a vital element of sales automation. It automates the distribution of leads and inquiries by directing sales-related emails to dedicated team members or sales software. This streamlines response times, boosts lead conversion rates, and enhances overall sales efficiency.

How does email forwarding function?

Email forwarding works by using email servers to redirect incoming messages. When you set up email forwarding, you specify the source email address and the target email address. The email server receives messages sent to the source address and automatically forwards them to the target address, ensuring that all incoming emails are promptly delivered to the intended recipient.

Here are a few recommended practices for email forwarding

Establish explicit forwarding guidelines

"Establish precise forwarding criteria to ensure emails are directed to the correct recipients or systems. Clearly define which emails warrant forwarding and specify their intended recipients or departments, guaranteeing that important messages reach the appropriate individuals."

Outbound Filter Image
Frequently assess forwarding configurations

Regularly reassess and adjust your email forwarding configurations to align with updates in your email management or organizational setup. This guarantees accurate forwarding to the intended recipients.

Blacklist Prevention Image
Prevent forwarding loops

Exercise caution when configuring email forwarding to prevent the formation of forwarding loops. These loops arise when an email is forwarded to an address that subsequently forwards it back to the original sender, resulting in an endless cycle of forwarded messages. Such loops can lead to email delivery complications and disrupt communication flow.

Scalability Image
Take privacy and security into account.

"When forwarding emails containing sensitive or confidential information, prioritize privacy and security. Ensure forwarded messages are safeguarded and accessible only to authorized personnel, in compliance with applicable privacy regulations and internal security measures."

Blacklist Prevention Image

Let’s find out together a suitable service for you

Key advantages of testing your emails before sending

  • Protect your email delivery reputation.

  • Improve the inbox placement of your email messages.

  • Track email performance over time and measure ROI

  • Make data-driven decisions to continually optimize campaigns

Reduce the Risk of Sending out Emails with Errors