Creating a Memorable Welcome: The Ultimate Guide to Crafting a Successful Welcome Email
Welcome emails are the first opportunity for a brand to make a good impression on new subscribers. They set the tone for the relationship and can be the deciding factor in whether or not a subscriber will stay engaged with a brand. In this article,…
POP protocol
The Post Office Protocol (POP) is one of the most widely used email retrieval protocols that enables a client to download emails from a remote email server to a local email client. It is a simple and efficient way of retrieving emails from a server…
How to Improve Your Email Marketing Strategy Using AI
One of the finest methods to expand your company, connect with more people, and gain new clients is through email marketing. Due to the overwhelming number of emails email marketers receive each day, it might be challenging for them to fully capitalise on this technique….
Explaining Spamhaus Listing Increases [December 2022]
Since July 2022, the number of SMTPServer listings on Spamhaus has significantly increased, as has the number of listings for other email senders. The number of listings on SMTPServer has increased by 99% on average every month. These lists are for email senders who display…
How to Personalize Marketing Emails Using First-Party Data
Each marketing email you send needs to stand out among the numerous offers and newsletters the recipient receives. This is why email marketers spend so much time considering how to differentiate their messages from those of their rivals and pique recipients’ interest. Email personalisation is…
Stop abusing your email lists, marketers!
What’s going on with email marketing at the moment? Have you been receiving emails from “whiny toddlers” lately? The screaming and shouting for your attention, the forceful, coaxing topic lines, etc. At a recent conference, I received an absurd quantity of emails from vendors; if…
Make Your Email Newsletter a Thing
Marketers view their email lists as a transactional resource: a sea of potential customers to move through the sales process. Here’s how (and why) we ought to alter this frame of mind.
Seven Crucial Concerns About Email Unsubscribes
Brands work hard to grow their email marketing lists, so it makes sense that they want as few people to opt out as possible. But some brands use the wrong strategies because they still believe things that aren’t true about unsubscribes. Some brands end up…
Content Notifications or Email Newsletters for Getting the Word Out?
You’ve probably spent a lot of time as a marketer planning, making, and polishing the promotional content for your email programme. But how do you plan to get people to read it? Don’t ruin that effort by thinking about how to send emails as an…
Five Suggestions To Help Your Holiday Email Campaign Succeed
Help your company get ready for the largest shopping season of the year by receiving email updates with useful hints, strategies, and statistics leading up to Black Friday and Cyber Monday.