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One of the finest methods to expand your company, connect with more people, and gain new clients is through email marketing. Due to the overwhelming number of emails email marketers receive each day, it might be challenging for them to fully capitalise on this technique. Marketing professionals can greatly enhance their email marketing approach by taking into account the patterns of emails sent, received, opened, and clicked. Utilizing this information will allow you to determine what is and isn’t working. By doing this, businesses can discover the best channels to use when communicating with their customers on a regular basis. Marketing professionals can modify their efforts properly by understanding how emails are actually viewed and processed by recipients. If your Instagram profile only has a few followers, you can gain more by employing a Mixx service.
RECENTLY, EMAIL MARKETING CELEBRATED 45 YEARS OF LIFE.
The first mass email was sent in 1978 by Gary Thuerk of Digital Equipment Corporation, who claimed it generated $13 million in sales for his business.
But over time, email marketing developed a bad image for being overly spammy, which led to numerous pronouncements of its demise. Email marketing is one of the most economical marketing techniques because of its ROI of $44 for every dollar invested.
Given that there are valid arguments on both sides, it is undeniable that the nearly 50-year-old strategy requires more than a superficial facelift to remain relevant and meet marketer expectations.
AI can radically alter email marketing and eradicate all the flaws that could lower its effectiveness and performance, saving the day.
TARGET AND SECTION YOUR CONTACTS
Your services or products may be the sole thing that all of your subscribers have in common. And you need to figure out how to get in touch with every single one of them. and develop a story that people can identify with.
Prior to doing that, you must group them according to the criteria into several divisions. For instance, their location, age, income, education, or frequency. They either make a purchase from you or look at your website.
This process can be accelerated by AI, which can also reveal some concealed client details and behavioural patterns. which will enable you to properly target them.
It would be completely useless, for instance, to spam your subscribers. who received an email promising them a 35% discount on your opulent goods but who have never purchased more than $50 in your online store. high-end timepieces. Despite the fact that this offer sounds quite generous. Because it is so expensive, they won’t be interested.
Such a mistake won’t just make your current campaign a failure; it may also alienate your customers and eventually cause churn since your subscribers will be aware that you don’t know and care about them.
PERFECT YOUR SUBTITLE LINES
First impressions are everything in marketing, which is why subject lines are essential to the success of your email campaigns.
Since 35% of people only open emails based on their subject lines, each of these 55–60 characters should be carefully considered.
Additionally, it’s crucial to make your email stand out because your recipients’ inboxes are almost definitely crowded with other emails.
Your subject lines’ effectiveness can depend on a number of aspects, such as how enticing and appealing they are, if they are personalised, and whether they make your receivers feel special.
Remember that more than 50% of opens occur on mobile devices, and if your subject lines are too long to display properly, they will be sent to the trash folder.
As you can see, this issue calls for extensive A/B testing and thorough analysis, but the challenge is that marketers are frequently strapped for time.
To fill the gap and come up with catchy subject lines, AI-powered technology steps in.
One of the most well-known tour companies in the UK, Virgin Holidays, employed the AI application Phrasee to enhance their email marketing game. They provided the tool with their brand guidelines, and its NLP algorithms generated optimum topic lines, while machine learning examined their effectiveness and recorded the data for further use. All of this led to a 2% increase in sales and millions in profit.
MAKE A PERSONALIZED EMAIL COPY
Your email recipients need to be interested in reading it once you’ve gotten them to open it.
For each distinct audience segment, AI can assist you in determining the ideal combination of email subject lines, email body copy, calls-to-action, and pictures.
Although email marketing automation increases productivity and saves a lot of time for marketers, its full potential can only be realised when combined with AI.
It’s vital to note that your personalisation efforts should go far beyond employing first names and job titles, as, without personalization, mass emails essentially offer your receivers no value.
You must have a deeper understanding of your audience in order to grasp their needs, wants, and frequent trouble spots. The actual engagement begins at that point.
Even if your contact list is divided into numerous categories, personalising email messages at scale is very impossible. This is where AI can help you.
This cutting-edge technology has the capacity to process vast amounts of customer data, including their purchase history, location, demographic data, preferences, and both positive and negative feedback about previous brand interactions, and incorporate all of this into creating highly-personalized messages. As a result, it can increase the relevance of your content.
USE CUSTOMIZED RECOMMENDATIONS
Amazon’s recommendation system accounts for 35% of its revenue.
Similar to this, you may increase customer loyalty and boost click-through and conversion rates by sending your audience tailored email offers based on their web browsing habits or the products they looked at on your website. The more client data you gather over time, the more honed this hyper-personalized strategy gets.
Online shopping cart abandonment is one of the biggest conversion killers, and it can be addressed using this super-smart algorithm. According to some estimates, up to 70% of online customers leave things in their shopping carts without making a purchase.
You can induce the FOMO effect and persuade your prodigal customers to reconsider their choice by sending them personalised, timely reminders about the purchases they put off, along with social proof and positive reviews highlighting how great that specific product or service is in other people’s eyes.
The ideal way to apply this plan is to engage the aid of some of the most well-known digital marketing firms, who can help you develop pertinent offers and optimise your campaigns.
BENEFIT FROM YOUR SEND TIMES
When it comes to your send times and cadence, there’s no need to rely on speculation.
Allow AI to handle the grunt work and provide you precise forecasts based on various preferences and habits of your receivers rather than reading and analysing various facts to determine the best day of the week or best time of day for sending your email campaign.
This implies that this advanced technology will determine the ideal time to send each subscriber a certain type of email by analysing and taking into account when and how they interact with your emails.
OR, TO PUT IT ANOTHER WAY, POSSIBLY SOME OF YOUR PROSPECTS ENJOY READING EDUCATIONAL EMAILS.
Likewise, some subscribers are more active. While some people find it excessively intrusive if you email them frequently, they may unsubscribe.
Marketing professionals are unable to process such massive amounts of data in real-time. AI tools are capable of using them effectively and efficiently.
A/B testing is a passion of marketers. But no matter how devoted and meticulous they are, they are unable to match or even come close to the performance of AI. Consequently, if you wish to advance your marketing plan. Don’t forget to utilise the power of this cutting-edge technology.
