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The Gmail Delivery Guarantee – Six Easy Steps to Your Inbox
By operating an independent system that does not collaborate with any other entities or make use of some of the common tools like allow-listing and feedback loops adopted by other ISPs, Gmail has become the most popular mailbox provider on the planet while keeping its technology extremely close to the vest. Therefore, senders may find it challenging to investigate and resolve issues related to Gmail delivery problems. They do, however, offer some advice to follow in order to keep your emails from being flagged as spam. With these five strategies, you may rest assured that your emails will arrive at their intended recipients’ Gmail accounts.
- Join the address books of your users. For your emails to be more successful, Gmail suggests requesting that recipients add your “From” address to their address book. By doing so, you may let Gmail know that your company’s emails are eagerly anticipated. If your message ends up in the spam folder, your recipients can inform Gmail that it is not spam by using the “Not Spam” button.
- Change your domain name and/or IP address. It’s best practice to send marketing and transactional emails from different IP addresses or domains.
- Verify the legitimacy of your correspondence. Verify your identity with Gmail. Put out a Sender Policy Framework record or use DomainKeys or DKIM to sign your email. Because of this, Gmail will be able to tell your email streams from those sent by imposters. Maintain coherence by verifying all outgoing mail from your domain. Unless you do this, it’s possible that your messages won’t be delivered.
- When asked to unsubscribe, please do so immediately. Each email you send should clearly offer an option to unsubscribe. In addition, Gmail recommends including a ‘List-Unsubscribe’ header that directs the user to an email address where they can unsubscribe from future mailings. Bounced email addresses can cause your messages to be classed as spam, so it’s important to remove them from your mailing list.
- Take care not to become too disinterested. In Gmail, interaction plays a role in delivery decisions. The Priority Inbox feature, which tracks the frequency with which the sender and the recipient engage with one another, was developed with this goal in mind. So, if a user hasn’t interacted with one of your emails in 60 days, send them a re-engagement campaign and keep honing your program for optimum response.
- While Gmail is still a bit of a mystery, it does adhere to the same basic standards as the other major ISPs. As a result, if you want your Gmail messages to go through, it’s in your best interest to follow established standards for Check out Gmail’s Bulk Senders Guide for more information on the service’s suggestions. You can get all the information you need about email delivery through your web app by downloading our deliverability guide.