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Email marketing has become more popular for generating sales than Facebook and Twitter. Now, many business owners and entrepreneurs know the importance of email marketing. However, you have to concentrate your work into the proper area to gain maximum results otherwise you might spend hundreds of dollars without any genuine outcomes.
If you do email marketing with the right strategy then the success chances are very high. One study shows that if a company implements an email marketing strategy properly then it can earn a return of 40$ for each investment of 1$. Today we will discuss 4 important tips and email marketing statistics for generating more sales.
1. Email List Segmentation:
Knowing your targeted audience is very important. If you send the same email to all then there is a chance of losing email list subscribers. You have to treat your audience according to them. For getting the trust of your audience, you should do email list segmentation. You can divide your email list into various segments depending upon their gender, demographics, age, location, etc. By doing this, you will get more attention from your audience, and the chance of boosting your sale will increase.
Read More about 5 Successful E-Commerce Email Segmentation Techniques
2. Welcome email:
Your Welcome Email is the customer’s first impression and the best chance to create a personal relationship. However, when it comes to creating the perfect welcome email, there is no one technique, as it is totally subjective to the nature of your company. Marketing experts think that it is a one-time chance to improve subscriber engagement.
Here are some tips for optimizing your emails.
- Brand introduction.
- Try your best to gain the client’s trust.
- Provide awards and points of loyalty.
- Provide your contact details.
- Show your social media presence by showing social media buttons.
3. Make your email personal:
If customers receive generic emails, then there is a chance that they feel frustrated. People are highly emotional and desire to be treated like this. Nobody wants to see your products displayed 24/7. It is crucial that you convey your human side.
This is how you can personalize emails.
- Instead of using other names, use the client’s first name.
- Send an email at the right time according to your subscriber location and time.
- Also, send educational emails instead of just promoting your product.
- Set automatic responses and trigger emails.
You must develop more unique strategies to help your customers become involved with your business in order to maximize sales. In this method, the clients don’t only cling to the brand but become brand supporters since they feel customized.
4. Send email consistently:
You should send emails regularly and it is not spamming. You are sending emails to those who have subscribed to your email list. Studies show that people check their emails once a day. So, if you send email regularly then there are more chances for sales.
Conclusion:
Email marketing is the best way for promoting your product not only for getting more sales but also for retaining an existing client. Follow these 4 tips for an efficient approach to improve your sales in no time.
