What’s Your Industry’s Unsubscribe Rate?
An unsubscribe rate is a measure of how many people have moved out from your mailing out after an email campaign. It will affect email deliverability and too much unsubscribe rate will have a negative impact on major ESPs like Google, and Yahoo. Outlook. How…
The 11 Steps Formula to Decrease Bounced Emails
An email marketing campaign is successful only when the emails land in the customers’ inboxes. But what happens if they don’t? Emails bounce when they are sent to wrong/incorrect/inactive email addresses or the recipient’s inbox is full. No. of Emails ÷ No. of Delivered Emails…
Email Marketing and Its Growing Significance In 2021
Suppose any brand or company, puts up a hoarding for their product/service or telecasts a television commercial, there is no guarantee as to what percentage of the target audience has been exposed to the message. In addition, the cost of marketing in these media channels…
Reasons for Email Addresses To Get Rejected
Email bounceback is a common experience that we have all had, at least once in our life. But do you know why? There can be multiple reasons why your mail can be rejected by the email server. To avoid this problem you should be careful…
Don’t let your Email mistakes overpower your emails
Despite putting in the best efforts and your utmost efficiency, sometimes your E-Mails might contain certain undesirable or unwanted glitches which can ruin your work and all your efforts. But mistakes don’t mean there’s no scope for improvement, so here are some ways you can…
Significance of Email Blast Campaign
Caters to a vast majority of users Boosts sales Helps to achieve business goals Helps to initiate business campaigns Some key points to keep in mind while working on email blasts are- Reminder– Email blasts shall work as a reminder for all users. A certain…
How to make personalized email for grabbing audience attention
The meaning of personalization in an email marketing campaign is that you have to target the subscriber with the right approach for more conversion. You can use the data and information of your subscriber in your emails for making your email more engaging and professional….
All You Need to Know About Web Fonts in Email
You should know about Web Fonts in Email for getting results Web fonts play a very important role whether they are used in web design or for creating an email. Email marketing has become a highly competitive industry. Many companies have seen its value, and…
How to improve the Reputation and Deliverability of an SMTP Server IP
SMTP Server IP warming is the process of gradually increasing the volume of emails you send until you reach your desired daily sending volume. The gradual increase in the volume of emails, along with user engagement, helps to determine your IP and domain sending reputation….
How to stop emails from landing in the Spam folder
The issue of important emails ending up in the spam box is a profoundly serious issue to deal with. It is a sort of a crisis that puts the reputation of both the sender and the speed of the email reach at stake. Let us…