12 Ways To Ensure Your Black Friday Email Campaign
Black Friday and Cyber Monday are among the most divisive and contentious holidays of the year. The temptation to take advantage of all the sales, flash deals and special offers is real. As a company, though, it might be difficult to get noticed amidst the…
Permission Marketing: New Big Data World
Best Practices for Permission Marketing in Today’s Big Data World So, what exactly is permission marketing, and how can it help you deal with the marketing issues of the modern, privacy-conscious era? “Permission Marketing: Turning Strangers Into Friends and Friends Into Customers,” written by Seth…
Email Marketing and the Customer Lifecycle: A Roadmap
You can only grow in business when you understand your customer’s requirements and send them messages accordingly. Building a relationship with the audience is very necessary. The customer lifecycle or journey narrates how a customer takes their preliminary steps towards conversion and purchase. There are…
Increase Customer Dedication and Email Signups
Marketers are under increased pressure to expand their bases of email subscribers and loyalty members as a result of the impending expiration of third-party cookies. As a result of the impending expiration of third-party cookies, there will be even more pressure on marketers to expand…
Tips for Creating More Effective Email Marketing Messages
Expanding your customer base and increasing your revenue are two wonderful outcomes of successful email marketing campaigns. Email marketing has been around since the 1990s, but it’s still one of the best ways to bring in new consumers and keep the ones you have coming…
Sending Secure Emails
Email has many advantages, but there are also problems that we should be aware of. The main threats come from malicious actors who attempt to compromise email systems with phishing attempts, malware, ransomware, and other threats. Email security measures are always being improved in order…
Video Email Marketing: Nutshell
67% of consumers indicated they preferred to learn about a product or service by watching a short video rather than reading an infographic or an article. As a result, one thing is for certain: long, text-based emails are becoming obsolete. The new king is video….
What’s Your Industry’s Unsubscribe Rate?
An unsubscribe rate is a measure of how many people have moved out from your mailing out after an email campaign. It will affect email deliverability and too much unsubscribe rate will have a negative impact on major ESPs like Google, and Yahoo. Outlook. How…
7 Best Email Marketing Checklist
Introduction to Email E-mail is a computer-based program that allows users to communicate with one another through the exchange of messages. The electronic counterpart of a letter is e-mail, which offers benefits in flexibility and immediacy. An email is sent to the intended recipient’s mailbox…
7 BEST WELCOME EMAIL PRACTICES
It’s very important to greet your subscribers when they subscribe or signup for the first time on your website. Welcome emails attract customers at the very beginning and first impressions benefit in retaining customers. SEND WELCOME EMAILS IMMEDIATELY Try to send emails as soon as…