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As a CEO in the technology industry, your company’s reputation depends on the honest opinions of your customers. Gaining insight into your target market’s wants and needs can completely alter the course of your business and lead to a wealth of fascinating discoveries.
If most of your customers are having trouble getting up and running with your latest tech product, for instance, you can use that data to inform the content of your blog and the design of your product’s onboarding process. Also, let’s say that people are talking about certain features of your product on social media. In that case, emphasizing that aspect in your advertising efforts will likely yield positive results.
As obvious as it is that constructive criticism can help you improve, it isn’t always simple to learn how your target audience feels about your product or service. In this post, I’ll outline four strategies for improving your audience engagement and client feedback collection.
Now, then, shall we begin?
1) Make use of online comment sections.
As a first step, I recommend getting responses from your website. While perusing your blog or product catalog, there are countless chances to give your visitors a say.
You can implement a suggestion box in the margins of your site, where visitors can offer input on planned improvements. With this method, your target market can help direct the evolution of your product over time. People will stay engaged with your brand as they watch their suggestions come to fruition.
I would also recommend soliciting feedback from current customers by posting review links on each product page. This will do double duty by both providing social proof to new visitors (which can increase conversions) and pointing out areas for improvement.
2) Get in touch with your email list subscribers.
Anyone willing to sign up for your email list likely values your product and hopes to see it evolve. You can get a lot of useful input if you reach out to these people. The success of this tactic depends on tailoring the questions asked to each individual subscriber.
Let’s assume, then, that your website makes use of a variety of marketing plugins. You need to probe deeply into the tools that individuals have invested in by asking detailed questions. Ask them questions about the features and presentation of your email marketing tool if they only purchased that. If you divide up your lead list, sending out targeted email surveys is a breeze.
After receiving responses from everyone, compile the information and look for trends among your target demographic. For instance, if many users have commented that they enjoy your tool but had some trouble installing it at first, this is the client feedback you can use to improve the next version. Every six months or so, I like to reach out to our current subscribers and ask for feedback on the products they’ve bought so far.
3) Ask people to comment on social media.
Everyone knows that social media is a great place for people to voice their thoughts and opinions. Instead of missing out on this trend, why not leverage it by soliciting feedback from your target audience about your product or the industry at large?
Similar to the aforementioned methods, there are a number of ways to tackle this problem. Probing questions that are directly related to your product or service are a simple way to collect client feedback.
Let’s take a look at the marketing plugin suite again as an illustration. The owner of this company could ask, “What’s your biggest roadblock in email marketing?” to gain insight into the areas in which email marketers are experiencing the most difficulty. Ideas for new products, updated features, and other improvements can be sparked by the answers to this one simple question. A multiple-choice survey is a good way to get specific client feedback from customers and gain insight into their expectations for your tech product while also making data management easier.
Groups can also be found on LinkedIn and Facebook. There are likely thousands of communities where people are talking about your field. Join these groups and talk to the people who are most likely to buy your wares.
4) Initiate a dialogue with potential new clients.
Since their experience with the product is still relatively recent, new buyers are more likely to give you an unfiltered assessment of how they feel about it. Users are eager to share their opinions if they feel their opinions will help the company improve the service they received in exchange for their money.
The efforts of the customer success team allow us to achieve this goal. A week or two after purchase, our small team contacts buyers to see if they have any questions or concerns. We also welcome their candid comments on how we can better serve them in the future.
Every time we release new software, we always make sure to implement at least one feature that was requested by this specific group of users. When a customer asks for a service or product that we already provide, everyone benefits. We get to help the customer, and they get the most out of their money.
In Reply to You
Never underestimate the importance of collecting client feedback from a wide variety of sources if you want your tech company to thrive. By asking pertinent questions at appropriate times, you can gain insight into your strengths and areas for development. If you put what you’ve learned to work in creating a better product and more engaging user experience, you’ll increase sales and customer loyalty while winning over new fans.