Email blast campaign or mass emails is a strategy of sending a single mail to a large distribution list. These emails should follow the CAN-SPAM Act and include an unsubscribe link to identify the person who is not interested in the business organization who is sending the emails. It is a very convenient method of business communication and helps in selling products and services to customers. With big and major tools like email, the blast comes a lot of regulations and rules which prevent the marketers or the sellers from sending unwanted or undesirable information also known as spam or email blacklists.  Sometimes such issues might result in legal actions and to avoid such cases sending the email blast only to that particular group of potential customers who have somewhat shown interest in their brand is more desirable.   Some of the major advantages of an email blast campaign are listed below-
  • Caters to a vast majority of users
  • Boosts sales
  • Helps to achieve business goals
  • Helps to initiate business campaigns

Some key points to keep in mind while working on email blasts are-

Reminder

Email blasts shall work as a reminder for all users. A certain user might like your products or services more than that of any other competing company but due to a lack of reminding mails these customers end up connecting with other brands or companies, so reminding mails should be sent to the users to encourage them and remind them about your services, deals, and originalities.

Deliverability-

Email blasts are generally sent to a group of users who have visited the website of your brand or have enquired about your brand in the past and it is the best way to ensure that the emails reach a group of potential customers and do not land up in the junk box or spam.

Speed and spontaneity-

In comparison to the traditional methods of emailing such as direct mail, email blasts are way more rapid and efficient and save a lot of time as it doesn’t require any additional time for delivery, unlike the traditional formats. With the help of email marketing software, the piece can be created, and then it can be sent to a wide majority of users at regular intervals.

Tracking of results-

The results of your email blasts can easily be obtained using email marketing software. This software provides insights. This software also captures data about your resulting subscribers and analyzes your campaign, with such information you can plan your subsequent moves.

What is drip email marketing?

This is a sort of marketing technique that deals with sending pre-written messages or texts to potential customers over a certain period. These automated emails are sent to a targeted group of users to achieve some specific results.

Email blast campaign is a very effective technique of email marketing and has been proven to be quite useful for achieving results.

Also Read about: How to create a successful email blast campaign LinkStory