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All of us want to avoid being blacklisted, so why not? In order to prevent your email address from being placed on any blacklists, follow these steps.
1. Do not manually insert email addresses into your database
Sure, you’re motivated to enter email addresses by hand since you’re feeling so productive.
But you should be aware that this can lead to a lot of typos, and you don’t need that.
In order to avoid being blacklisted, you should avoid sending messages to non-existent email addresses.
Adding email addresses from business cards or other tangible means should be avoided at all costs, especially if the individual has not given you permission to do so.
It is highly possible that they will mark your email as spam if you send it to them.
2. Improve the substance of your email
Personalize your emails to the fullest extent feasible and avoid sending out generic ones at all costs. You can cut down on spam complaints by doing this.
Email marketing software can be used to create highly personalized communications.
Your email receivers will not mark it as spam if you provide them with useful information.
3. Email recipients should be able to unsubscribe at any time
Anti-spam regulations must be obeyed at all times. You can include an unsubscribe link in your email, for example.
In addition to conforming to the guidelines, you’re also enhancing the experience of your target audience.
4. Your server should be secure
Yes, you must have enough security measures in place to protect yourself and your loved ones. Additionally, it’s a good idea to employ IP checking tools to keep the server safe from viruses and bots. Email snatching is something you want to avoid at all costs.
Even if you strictly adhere to the finest email marketing practices, you may still be blacklisted if you fail to do so.
If you want to find out if someone else is sending emails from your computer using your IP address, you can use an IP email blacklist lookup tool. Your network server has been hacked if the results show that it is being used by another server.
5. Maintaining a clean email list is essential
Maintaining a clean email list is essential to avoid blacklists. Spam traps should be detected early on so that you don’t fall victim to them.
You might begin by reorganizing your email database. Re-engagement emails should be sent to subscribers who haven’t engaged with you in at least six months. As an option, you can add them to a list of possible spam traps if they don’t respond.
To eliminate spam traps and invalid contacts, you must also check for typos in email addresses.
Check the validity of email addresses using email validation tools.
6. Using double opt-in is a good idea
Basically, it’s two-step authentication. Upon signing up for your mailing list, a confirmation email will be sent to the user.
Using this method, you can verify that each and every one of your followers is a real person.
Your email list can also be checked to see if the user actually wants to receive your emails – whether they’re promotional offers or newsletters.
Reduce complaints about email spamming and unsubscribe rates by using the double opt-in process.
