Release of Apache SpamAssassin 4.0.0, featuring enhanced classification and performance
Version 4.0.0 of the well-known open-source anti-spam platform developed by the Apache SpamAssassin project has been made available. It includes a number of improvements and bug fixes as well as better text classification, performance, and handling for texts in different languages. With Apache SpamAssassin emerging…
Experts say that in 2023 email marketing will be king
As the end of 2022 gets closer, businesses should start planning their marketing budgets for 2023. Email marketing campaigns are a key part of any successful marketing strategy, according to experts.
ICO has released updated guidelines for utilising email and telephone to do direct marketing
Information Commissioner’s Office (ICO) new guideline on direct marketing via electronic mail and live calls aims to provide a more complete overview of regulations on direct marketing as well as practical examples. The new guidelines enhance the previous ones on this subject, such as the…
Artificial Intelligence Has Become Increasingly Valuable To Email Marketers
In recent years, artificial intelligence has become increasingly valuable to email marketers. Boosting email marketing’s return on investment (ROI) is a challenge for some businesses. Therefore, recent studies indicate that they will be adopting Artificial Intelligence (AI) in the near future. Most marketers (69%) still…
Email Blacklists: Definition, Removal and Process
You send out a cold email campaign, and everything seems to be going well until you look at the data and notice a significant bounce rate. This could indicate that you’ve been blacklisted. First and foremost, do not be alarmed. If you ended up on…
What Is An SMTP Relay And Why Do We Use It?
Sending emails is a challenge. It may appear simple at first, but it’s actually a lot more complicated than that. In reality, learning how to effectively communicate via email is far more difficult than it seems. In the email world, terms like email deliverability, relay…