Email Marketing and the Customer Lifecycle: A Roadmap
You can only grow in business when you understand your customer’s requirements and send them messages accordingly. Building a relationship with the audience is very necessary. The customer lifecycle or journey narrates how a customer takes their preliminary steps towards conversion and purchase. There are…
Tips for Creating More Effective Email Marketing Messages
Expanding your customer base and increasing your revenue are two wonderful outcomes of successful email marketing campaigns. Email marketing has been around since the 1990s, but it’s still one of the best ways to bring in new consumers and keep the ones you have coming…
7 Best Email Marketing Checklist
Introduction to Email E-mail is a computer-based program that allows users to communicate with one another through the exchange of messages. The electronic counterpart of a letter is e-mail, which offers benefits in flexibility and immediacy. An email is sent to the intended recipient’s mailbox…
Should You Use Blog or Email Marketing For Your Brand?
Email marketing and blog content each have their advantages and limitations. If you are a new brand and are wondering which one to choose, it is better to study each of its benefits. In this post, I’ll explain the difference between the two formats. Email…
How to Create Effective Holiday Email Marketing Campaign
The holiday season is a unique time of year, and it provides an excellent opportunity for email marketers to shine. Holiday email campaigns can be an effective strategy to assist raise holiday sales and optimizing revenue before the new year, whether your customers and subscribers…
The 11 Steps Formula to Decrease Bounced Emails
An email marketing campaign is successful only when the emails land in the customers’ inboxes. But what happens if they don’t? Emails bounce when they are sent to wrong/incorrect/inactive email addresses or the recipient’s inbox is full. No. of Emails ÷ No. of Delivered Emails…
How Reactivation Emails Help You Gain Your Customers Back
Even with all the welcome, sale, and personalized emails you sent, has your email marketing campaign fallen short of effectively grabbing your customers’ interests? Have you realised that a certain percentage of your customers are no longer opening your emails or purchasing products/services from you?…
Email Marketing and Its Growing Significance In 2021
Suppose any brand or company, puts up a hoarding for their product/service or telecasts a television commercial, there is no guarantee as to what percentage of the target audience has been exposed to the message. In addition, the cost of marketing in these media channels…
Boost Open and Click Rates Of Emails By Employing Emojis
Emoji is an emerging language in itself, dominating almost all forms of written communication, ranging from personal chatting to email marketing. Email Marketing is a new domain that has introduced the inclusion of emojis. To attract more customers and boost open and click rates, companies…
Reasons for Email Addresses To Get Rejected
Email bounceback is a common experience that we have all had, at least once in our life. But do you know why? There can be multiple reasons why your mail can be rejected by the email server. To avoid this problem you should be careful…